People's Choice Award
Presented by Qatar Executive
The People’s Choice Award celebrates the vehicle that resonates most with the public - a standout among standouts, chosen by those who attend the Noosa Concours d’Elegance. It is a true reflection of crowd admiration, recognising the car that captures hearts and sparks conversations.
Proudly presented by Qatar Executive, the private jet division of Qatar Airways, this prestigious award reflects a shared passion for excellence, precision, and uncompromising performance. Synonymous with sophistication and innovation, Qatar Executive offers a fleet of state-of-the-art jets and delivers bespoke, world-class travel experiences for the most discerning global clientele.
Voting takes place throughout the event, with the winning vehicle announced at 4:00pm on Saturday, 19 July from the Concours Stage, located roadside opposite Sofitel Noosa’s Noosa Beach House.
2024 Winner – 1994 McLaren F1
The 1994 McLaren F1 stands as an icon in the world of supercars. Powered by a bespoke BMW V12 engine and featuring a unique three-seater triangular configuration, it offers an unparalleled driving experience. Crafted with a carbon fibre body, the F1 epitomises the perfect blend of form and function. It was featured in Car magazine’s 50th birthday special edition, listed among their 50 greatest cars from 1962 to 2012. In 1995, a modified race car version of the McLaren F1 made history by clinching victory at the 24 Hours of Le Mans, outshining purpose-built prototype race cars despite not being originally designed for the track. This F1 had the honour of participating in the 20th Anniversary of the McLaren F1 Tour in Lake Garda, Italy, in 2012. It was also invited to Concorso d’Eleganza Villa d’Este in 2020, the first F1 to receive such an invitation.
2023 Winner – 1956 Mercedes-Benz 300 SL Coupe
The Mercedes-Benz 300 SL, a remarkable two-seat sports car, embodies a rich heritage rooted in racing excellence. Produced from 1954 to 1957 as a gullwinged coupe and from 1957 to 1963 as a roadster, it is based on the company's 1952 racing car, the W194. It was unveiled alongside the 190 SL at the 1954 New York Auto Show. The "SL" in its name is derived from the German term "super-leicht," meaning "super-light," a reference to the vehicle's racing-bred lightweight construction. Originally delivered to Toronto, Canada, on May 3, 1956, this particular car has a documented history with two known owners. After being shipped back to Germany for sale, the car underwent a restoration at HK Engineering before being purchased and imported to Australia in 2022. The 1956 Mercedes-Benz 300 SL Coupe represents a timeless classic, embodying elegance, performance, and a rich automotive legacy that continues to captivate enthusiasts to this day.
