It is with great pride that we welcome you to the Noosa Concours d’Elegance.
This overview captures the spirit, growth and impact of an event that has become one of Australia’s most distinctive lifestyle experiences – where design, heritage, and craftsmanship converge in a vibrant celebration of motoring excellence.
Held on the iconic Hastings Street, Noosa Concours d’Elegance brings together rare and remarkable automobiles, world-class hospitality, premium brands, and curated cultural moments spanning fashion, music, dining and art. Each year, the event draws an engaged and discerning audience, and continues to strengthen its reputation on the national and international stage.
Within these pages, you’ll discover the opportunities that come with aligning your brand to a truly unique event – one that blends prestige and community, innovation and tradition, all in one of Australia’s most beautiful coastal destinations.
We invite you to be part of the next chapter.
Hastings Street Chief Operating Officer
Noosa Concours d’Elegance is a celebration of automotive excellence on one of Australia’s most iconic streets. Each year, Hastings Street is transformed into a showcase of rare classics, modern icons and prestige marques. It is a day where heritage and innovation meet, where passion for design and craftsmanship takes centre stage, and where every detail reflects the prestige of Concours.
At the heart of Noosa Concours d’Elegance are the cars. From pre-war treasures to contemporary supercars, each one chosen for its rarity, provenance and craftsmanship.
Defined by its elegance and energy, music, dining, and fashion frame the vehicle showcase, creating a setting as refined as the automobiles themselves.
Exclusive dining, music and fashion moments extend the experience beyond Hastings Street, each reflecting the prestige of Noosa Concours d’Elegance.
The automobiles are the centrepiece of Noosa Concours d’Elegance, curated to showcase the very best in design, provenance and performance. From pre-war treasures to contemporary supercars, each vehicle reflects a story of heritage, innovation and craftsmanship.
Pre-war treasures and mid-century icons, preserved and restored with precision, celebrated heritage and timeless design.
A showcase of contemporary supercars and cutting-edge engineering, capturing the innovation and performance of today.
A Prestige Car display bringing together the world’s leading marques – from Bentley to Maserati, showcasing the fusion of heritage and modern luxury.
More than a celebration of rare and remarkable automobiles, Noosa Concours d’Elegance is a distinctive lifestyle experience set in the heart of Hastings Street.
Across the precinct, guests enjoy a curated blend of fine dining, fashion, art and culture - from exclusive wine dinners and champagne masterclasses to gallery showcases and designer runway moments. The event creates an atmosphere that blends motoring prestige with relaxed coastal sophistication.
With boutique shopping, luxury accommodation, and unforgettable culinary moments all within reach, the Noosa Concours is as much about the lifestyle as it is about the cars.
There is no stage quite like Hastings Street. For one day only, this iconic avenue becomes a world-class open-air exhibition – alive with energy, elegance, and the unmistakable charm of Noosa. Every corner of the precinct plays a role in the celebration, as the Noosa Concours d’Elegance transforms the street into an immersive experience of motoring beauty, alfresco dining, boutique shopping, music, art, and culture. From the buzzing cafés to the tree-lined promenade, every step offers something to discover.
Community is a vital part of Noosa Concours d’Elegance. From the Next Generation Judging program to performances by local musicians and the support of volunteer stewards, these contributions enrich the event and ensure its success beyond the cars on display.
The Next Gen program gives young enthusiasts the chance to step into the role of judge, bringing fresh perspectives and passion to the Noosa Concours showcase.
Live performances by local artists adds rhythm and energy to Hastings Street.
Volunteer stewards ensure the event runs seamlessly, welcoming guests and supporting Noosa Concours with professionalism and pride.
Noosa Concours d’Elegance is thoughtfully designed to be accessible and inclusive - both along Hastings Street and across our digital platforms. Through audio-guided experiences and inclusive design features, the event ensures guests can fully enjoy the stories, atmosphere, and elegance of the day.
These initiatives reflect our ongoing commitment to making Noosa Concours a welcoming and enriching experience for all, regardless of how guests choose to engage with the event.
The support of our partners is instrumental in bringing Noosa Concours to life. From prestige automotive marques to local icons, each partnership plays a role in shaping the event.
Our social media strategy balances strong forward planning with authentic, real-time coverage. A cohesive visual identity and refined tone of voice anchors all content across Instagram and Facebook, supported by a calendar aligned with campaign phases, sponsor deliverables, and event milestones.
The prestige of Noosa Concours d’Elegance extends well beyond Hastings Street, attracting attention from leading national outlets and placing Noosa Concours firmly on the map as one of Australia’s most distinguished motoring and lifestyle events.
As Noosa Concours d’Elegance continues to evolve, our focus shifts towards bold ambitions that will define the years ahead. From 2026 and beyond, we are committed to expanding our global recognition, deepening cultural programming, investing in the next generation, forging international partnerships, and elevating every guest experience. These goals build on our foundations and set the stage for Noosa to take its place as one of the world’s most prestigious motoring and lifestyle events.
Evolve into a multi-day celebration of motoring, lifestyle and storytelling - elevating every detail of the experience.
Curate an annual marque anniversary collection to honour automotive milestones.
Create a Supercar Collection that excites and inspires audiences.
Further develop an alumni network amongst Noosa Concours d’Elegance entrants to foster connection and legacy.
Grow investment in the next generation of curators, restorers, and creators.
From rare cars to exclusive experiences, the Noosa Concours is built on partnerships. We welcome sponsors who want to share in the prestige, storytelling, and unique atmosphere that make this event a standout on Australia’s luxury calendar.
